10-11. april 2025. | Hotel Vojvodina
Claudiu-Mihai Gurguță
Claudiu is a seasoned consultant with 15 years of experience in MarTech, digital transformation, and performance marketing across sectors like FMCG, banking, automotive, healthcare, telco, and tech, with an impact in building and optimizing performance-driven marketing ecosystems. With 15 years of experience across Mondelēz International, McKinsey & Company Digital Europe, and global brands like Roche, Honeywell Global, P&G Romania, and IBM UK&I, Claudiu helps organizations integrate AI, marketing automation, and customer data platforms (CDPs) to drive commercial impact.
Claudiu advises leadership teams on MarTech architecture, growth marketing, retail media networks, and cross-functional data integration, helping organizations accelerate business growth, expand into new markets, and unlock new revenue streams across Europe, MENA, or global markets.
Currently, at Mondelez, he is pushing digital transformation across the consumer data ecosystem in key markets such as UK, Germany, and France. This project is a digital transformation initiative aimed at centralizing, standardizing, and streamlining Mondelez’s consumer data from multiple sources into a unified ecosystem to enable advanced analytics, unified martech architecture, governance, and activation across marketing platforms.
Predavanje
četvrtak, 10. april
17:55 - 18:55
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