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Jelena leads strategic initiatives to drive investment opportunities and provide technical assistance to media beneficiaries in the Western Balkans. As Director of the MDIF Western Balkans Fund, she shapes strategy, drives growth, and ensures punctual execution of the Fund. Drawing on more than two decades of media experience, including notable roles at B92 Serbia, Ringier Axel Springer Serbia and the USAID Cardno project Cooperation for Growth, Jelena brings deep sector and regional expertise to the role. Her academic background includes a BSc in Computer Science and an Executive Master of Business Administration, as well as a Franklin Covey training license.